Inspired by the great luxury ocean liners of the 1920s, this
London flagship blends Art Deco architecture with the
robust opulence of an English gentleman’s club to create a
luxurious environment for Ralph Lauren’s collections.

The lower level of the flagship invites guests to experience the enduring style and expert craftsmanship of the Ralph Lauren
Home collections. Men’s Polo Ralph Lauren and Purple Label sportswear, tailoring, Made to Measure services, accessories, and
more are showcased across the first two floors in a luxe environment with a masculine atmosphere, and women will discover a
world of their own on the top floor, where the luxurious combination of blond mahogany with pale suede and cashmeres creates
a sophisticated feminine tone for Ralph Lauren Collection and women’s Polo Ralph Lauren.

Located at 1 New Bond St., in London’s exclusive Mayfair
neighborhood, the 24,000-square-foot flagship was
formerly home to the National Westminster Bank, and
the interior has been refurbished to create a rich
backdrop for the various collections that define the
World of Ralph Lauren. Mahogany paneling, working
fireplaces, and an impressive collection of fine art and
photography contribute to the store’s refined ambience.
The building’s elegant seven-story façade defines the
understated glamour of what has become London’s most
prestigious shopping district.