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“Heritage and tradition are at the center of everything I love–things that encompass both
beauty and utility, that are uncontrived and personal, and that are passed down for
generations. Bringing the most authentic expression of heritage craft to life means working
with those who have created and sustained these timeless traditions for centuries and
sharing their stories with the world.”

For nearly 60 years, Ralph Lauren’s design ethos has been inspired by the beautiful interconnection of history, arts, crafts,
and cultures that make up the fabric of America and the world around us. Design with Intent is about ensuring the
products we create and the stories we tell are authentic expressions of heritage. This means putting cultural inclusivity at
the center of our design process and brand storytelling efforts—collaborating with the communities that
inspire us and opening the aperture around our design inspirations

Artist in Residence

A first-of-its-kind model for mutually beneficial cultural collaborations, this program
invites artisans practicing traditional craft to participate in an immersive product
collaboration with our creative teams

Authentic Makers

This program invites artisans to create a product collaboration with Ralph Lauren’s
creative teams and manufacture the items within the collaboration
using traditional techniques 

Inclusive Storytelling

We are opening the aperture around our design sensibilities to ensure the products we make
and the stories we tell authentically reflect the communities around us 
*The percentages may vary by product, collaboration and organization
Community
Partnerships & Impact

We’re proud to partner with many community-based organizations as part of our Design
with Intent efforts through both direct donations from our Company and, for our Artist
in Residence collaborations, via a percent of the purchase price from products sold.*
Our community partners include: 

Our Commitments

We are committed to continuing this work – taking
meaningful steps to embed cultural inclusivity into how we
design, make and market our products 

Crafted to Endure

Committed to craftmanship and timeless style, Ralph Lauren
aims to produce with thoughtfulness, beauty, and
care, so the products created can live on and live again